Húsavík, Iceland · Roots in Costa Rica
Good digital work is the same: the results come from how it’s built, not how it’s decorated. Morpho is a small studio building websites, AI automation, and apps for hotels, tour operators, restaurants, laundromats, and other small businesses tired of paying rent to someone else’s software.
Built by one person, not an agency: 10+ years leading global enterprise programs — medical technology, business-process re-architecture, multi-country compliance — now applied at small-business scale.
What we build
Every engagement targets the same thing: fewer hours lost to admin, more revenue that doesn’t go to a middleman, and tools you actually own.
Designed and built by hand — no page builders, no monthly platform fees you can’t escape.
Automation trained on your business — your rooms, your tours, your menu, your machines — not generic chatbot filler.
Web apps and internal tools that replace the spreadsheet held together with hope — and the SaaS subscription you never wanted. Updatable menus, machine-status boards, booking or queue tools: built for one workflow, not a generic template.
A straight answer on AI: automation handles the repetitive 80% — the same twelve questions, the confirmations, the reminders. The judgement calls stay with you. We design that boundary together, and it’s always visible to your guests.
The commission math
Move the sliders to your numbers. This is the argument for a direct-booking website, in króna instead of adjectives.
A rough estimate for guesthouses and hotels — tour operators and restaurants have their own version of this math, and the discovery call covers it. Platforms still have a role; the goal is balance, not war.
Who you’re working with
TODO — replace with a real photoFounder headshot or Húsavík landscape · 4:5
Morpho is run by one person: born in Costa Rica, more than a decade leading global programs in medical technology — enterprise platforms, business improvement, and multi-country compliance — and now based in Húsavík, on Iceland’s north coast.
Both of my countries run on small operators guiding people through extraordinary landscapes. Enterprise work taught me discipline — fixed scopes, honest timelines, no surprises in week five. This studio brings that discipline to a size, and price, that fits a small business.
How it works
You’ll always know what’s happening, what it costs, and what you’ll have at the end.
We look at your current setup together — website, bookings, the tasks eating your evenings. You get a written plan with a fixed price within three days. Keep it even if we never speak again.
You review real screens with your real content — your rooms, your tours, your prices. Two revision rounds are included, and most projects only need one.
A private link updates as the work progresses, so you can click through the real thing any evening. Nothing is revealed at the end that you haven’t already seen.
Launch, a training session for your team, and thirty days of included fixes. After that, an optional monthly retainer keeps automations tuned and content fresh — cancel any month.
In practice
Three concrete setups — described plainly, because you should be able to picture the result before you pay for it.
A fast site with its own booking engine, synced to the channel manager so nothing double-books. A guest assistant answers check-in and parking questions in four languages, day and night.
Every direct booking keeps the commission that used to leave the country.
Live availability on the site, and when a departure is cancelled, every guest gets a message with rebooking options within minutes — instead of forty phone calls from the harbour.
A cancelled morning stops costing an afternoon of admin.
Change a dish in a simple sheet and the website, the printable PDF, and the translations update together. Each morning, drafted replies to new reviews wait for a one-tap approval.
The website stops being the last place to hear about tonight’s menu.
Packages · fixed price, in writing
Starting prices below — your exact quote is fixed in the discovery plan and doesn’t move unless the scope does.
Build once
A fast, multilingual website for businesses that don’t need a booking engine — built to turn visits into calls, emails, and walk-ins.
A fast, multilingual website with its own booking engine, synced to your channel manager. Built to recover commissions.
One core workflow, built around how you actually work — an updatable menu, a machine-status board, a booking or queue form — instead of a subscription you’re renting today.
Several workflows wired together — inventory, orders, staff dashboards — synced with the systems you already run.
Keep it running
The repetitive 80%, handled: customer questions, confirmations, reminders, review replies — trained on your business.
Content updated, small changes made, the site kept fast and current — so it keeps working long after launch.
Everything in Site Care, plus the AI Automation retainer — bundled below the combined price of buying them separately.
Season-ready promise: projects signed before 1 March launch before your first summer guest — or the final invoice waits until they do.
Not sure which package fits? See what each one looks like in practice →
Questions, answered plainly
The packages above show honest starting prices — a Website from 390,000 kr, a Direct Booking Site from 590,000 kr, a custom app from 450,000 kr, AI Automation from 190,000 kr setup plus 39,000 kr/month. Your exact quote is fixed in writing in the discovery plan and won’t change unless the scope does. If it isn’t in your budget, you keep the plan and owe nothing.
Generic chatbot SaaS is cheap because it’s generic — trained on nothing specific to you, connected to nothing you already use, and billed forever. What we build is trained on your business, connects to the systems you already run, and for apps, you can own the result outright instead of renting it every month. If a $99/month tool genuinely covers what you need, we’ll say so on the discovery call — we’d rather lose the sale than sell you something you don’t need.
No. You’ll see the results — answered questions, drafted replies, sent reminders — in tools you already use. The training session covers everything in plain language, and the monthly note tells you what ran and what changed.
Usually, yes. Most projects connect to what you already have — booking engines, channel managers, point-of-sale — rather than replacing it. If your current system genuinely can’t support what you need, you’ll hear that in the discovery plan, with options.
Nothing breaks. You own the code, the domain, the content, and the accounts from day one, and everything is documented so any developer can pick it up. The retainer is convenience, not a hostage situation.
Yes — the studio is based in Húsavík but works with businesses across Iceland and Europe, in English or Spanish. Everything from discovery to launch works over video calls and shared links.
Start a project
One email is enough — a sentence about your business and the thing you’d most like to stop doing by hand. You’ll get a reply within one business day, and the discovery call is free.